F&B Insights

The source-of-truth menu data for food & beverage.

We source what venues actually sell and the real prices they charge: directly, item by item, dated and traceable. That’s the difference between data you can act on and data you can only look at.

One item, fully sourcedVerified
ItemOld Fashioned
CategoryCocktails · Spirits
Menu price$16.50
Sourced fromDine-in menu
VenueChicago, IL
RecordedJul 7, 2026
↳Traceable to the menu it came from. No markup, no guessing.

Who we serve.

The same verifiable menu data answers a different question for each buyer.

01Now in pilot

Restaurant operators

Stay competitively priced without sending managers out to scout the market. We do the pricing recon for you, on real dine-in data.

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02Available now

Airport & venue concessionaires

Airports, stadiums, convention centers, travel plazas: price to the local street market and prove it, with real data across every location.

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03Available now

Beverage alcohol suppliers

Know which venues fit your brand and where the open placements are, scored on what’s actually on the menu and at what price.

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Real prices you can stand behind, not marked-up guesses.

Most menu data is scraped from third-party sites or pulled from delivery apps, where prices are inflated and often left outdated. We collect menus at the source, direct from each restaurant’s own website, and refresh them monthly, so every figure reflects what a guest actually pays.

Native & first-party

Data you can act on

✓Real dine-in prices. What guests actually pay, not delivery markups.
✓Item-level detail. Every dish and pour, not category averages.
✓Dated and traceable. You know when it was recorded and where it came from.
✓Standardized. Structured the same way across every venue.
Scraped & aggregated

Data you can only look at

×Delivery-app prices marked up to cover fees.
×Averaged and aggregated, so the item-level truth is lost.
×Undated and unverifiable, with no way to know how stale it is.
×Resold by third parties who never touched the menu.

Serious buyers price against this data.

The largest airport concessionaire in the U.S. relies on F&B Insights to set prices across its locations, on menu data covering all 50 states. Every price is dine-in, dated, and captured at the source.

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